We have been taking a look the Autotrader.co.uk new website design.
cool blue and web 2.0
We logged on to the website this morning to be greeted with a bright and bold blue and white themed webpage. Surely we are on the wrong website? Well it seems not: everything is there that we are used to seeing. But it couldnt look more different if it tried.
Taking a look at the editorial post about the re-design, we now see what new features it has to offer:
- A new large car comparison panel
- A brighter and more clear pop-up ‘saved searches’ panel
- Major speed improvements (although this is an ongoing effort)
We also noticed clear and bright ‘error messages’ informing the user of what they have done wrong.
Much of the recently improved content pages have been nicely integrated into the websites template. The navigation may seem hard to grasp at first, as for us it doesnt stand out as much as the old one. However it simplifies the website’s sections into smaller lists.
We look forward to testing more of their website, but we have to believe it will be ‘a grower’.
We’d love to hear what you guys think of Autotrader’s website, please add your comments below.
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